Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Measuring the ROI of a brand community program is imperative for marketers aiming to justify investments and optimize engagement strategies.…
Measuring the ROI of a brand community program is crucial for justifying investments and guiding strategic decisions in 2025. But…
Making accurate environmental marketing claims is critical in 2025, as regulators crack down on greenwashing laws worldwide. Businesses must stay…
Designing a marketing plan that is scalable and sustainable is essential for businesses seeking long-term growth and adaptability in 2025.…
Creating a clear and effective influencer agreement is crucial in today’s rapidly evolving digital landscape. Brands and influencers need well-drafted…
Discover how to develop a co-marketing strategy with a complementary brand to expand your reach, share resources, and provide greater…
Creating a successful co-marketing strategy with a complementary brand can unlock new audiences, build joint credibility, and boost long-term growth.…
Understanding sweepstakes and contest laws is essential for brands running promotional campaigns in 2025. From entry mechanisms to prizes and…
A powerful marketing strategy is the backbone of any thriving B2C marketplace. As competition accelerates in 2025, crafting an effective…
Securing the best licensing agreement can safeguard your brand’s intellectual property and open new revenue streams. Understanding how to negotiate…