Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Launching a successful online store requires more than great products—you need a solid marketing strategy for a retail e-commerce store.…
Want to secure the best terms for your work? Learning how to negotiate a content licensing agreement with a publisher…
A framework for measuring the success of a partner marketing program is essential for maximizing ROI, assessing collaboration value, and…
As international regulations tighten, knowing how to comply with data localization and sovereignty laws in your marketing campaigns is vital.…
Building a marketing team that is diverse, inclusive, and equitable isn’t just the right thing to do—it’s essential for audience…
Developing a clear and effective employee advocacy policy is essential for organizations aiming to empower staff as brand ambassadors while…
Developing a customer-centric product roadmap with your product team aligns business strategy with actual user needs, driving product success in…
Navigating the landscape of made-in-USA and country of origin labeling laws is crucial for businesses aiming to promote transparency and…
Developing an effective marketing strategy for a SaaS company in 2025 is essential to stand out in a fiercely competitive…
Learning how to negotiate a sponsorship agreement for an event or conference is key to maximizing value for both organizers…