Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Understanding YouTube’s “Made for Kids” content rules under COPPA is crucial for creators and brands aiming to thrive on the…
Looking to secure your content’s originality? Learning how to conduct a reverse image search audit for exclusivity is crucial in…
In the evolving world of consumer insights, the role of influencers in product focus groups has become increasingly pivotal. Brands…
Contest bonding for high-value prizes is a crucial aspect of ensuring legal compliance and maintaining trust with participants. Understanding the…
Identifying “lookalike” influencers to scale success is a proven strategy for brands aiming to maximize ROI from influencer partnerships. This…
Whitelisting ownership is at the heart of modern data management—defining who controls, accesses, and ultimately keeps the data. As organizations…
Conducting a “brand safety” audit on potential partners is now more crucial than ever as reputational risks and digital threats…
Ensuring your brand’s reputation stays intact is crucial in today’s digital world. Conducting a brand safety audit on potential partners…
Businesses developing mobile apps for young audiences must prioritize COPPA compliance. The Children’s Online Privacy Protection Act (COPPA) governs how…
Allocating budget between production and distribution is a critical decision for marketers, filmmakers, and brands aiming to maximize ROI. Striking…