Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Understanding gift tax implications for high-value seeding is essential for individuals or businesses gifting large assets. The Internal Revenue Service…
Every marketer faces setbacks, making post-mortem analysis of failed campaigns an essential skill for progress. By dissecting what went wrong,…
Understanding how to handle “force majeure” in event contracts is critical for both planners and vendors in 2025. Navigating uncertain…
When drafting or signing event contracts, handling “force majeure” is essential to safeguard your business against unexpected circumstances. Incorporating clear…
Competitive conquesting is a powerful digital marketing strategy that focuses on targeting competitor audiences to capture new customers and grow…
The creator economy has redefined how individuals monetize skills and audience reach, but it has also complicated traditional employment rules.…
Bundling rights is transforming digital marketing strategies for 2025, giving brands access to both whitelisting and organic placements in one…
Specific disclosures for medical and financial advice have become essential in maintaining trust and compliance online. Properly structured disclosures not…
Understanding and applying a brand fit qualitative scoring framework is crucial for organizations seeking partners, campaigns, or influencers that genuinely…
Contract addendums serve as essential legal tools for addressing scope creep in business agreements. Ensuring projects stay within defined boundaries…