Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Understanding how to quantify “Earned Media Value” (EMV) is crucial for marketers looking to measure the ROI of influencer campaigns…
Celebrating your creators’ milestones and successes is crucial for nurturing lasting brand partnerships and driving fresh content ideas. Recognizing creators…
Setting Objectives and Key Results (OKRs) for an influencer marketing team is crucial for measuring success and aligning efforts in…
Knowing how to negotiate payment terms with creators is crucial for building trust and ensuring smooth collaborations, especially in today’s…
Building a brand ambassador program that fosters long-term loyalty is essential for companies looking to create authentic advocates and strengthen…
Launching a “one-off” campaign with influencers or creators can drive quick wins, but transforming this into a long-term, fruitful ambassadorship…
Non-profits can use influencers to drive donations and volunteer sign-ups effectively in 2025’s dynamic digital landscape. Collaborating with trusted voices…
High-pressure sales tactics in influencer marketing, often framed as the “Ethics of Urgency,” shape the way consumers think and buy…
The importance of building a business case for hiring a dedicated Creator Relationship Manager is rising as brand-influencer partnerships drive…
Understanding the tax implications of gifting high-value items vs. paying in cash is crucial for anyone wishing to transfer wealth…