Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
As environmental concerns become central to consumer choices, understanding how to comply with green marketing and environmental claim guidelines is…
Building a marketing plan that is both creative and measurable is crucial in 2025’s data-driven landscape. Brands must balance innovation…
Building user trust starts with transparency, especially regarding data. Crafting a clear and effective privacy policy for your mobile app…
To thrive in 2025’s competitive marketplace, businesses must learn how to develop a customer-centric culture across your entire organization. Placing…
Developing a customer-centric culture across your entire organization is essential in today’s business landscape. Customer expectations are higher than ever,…
Financial services advertising and marketing compliance is more challenging than ever in 2025, as regulators focus on transparency and consumer…
Launching a B2B technology company presents unique challenges and opportunities. Knowing how to create a marketing strategy for a B2B…
Negotiating a co-marketing agreement that is a win-win for both parties is vital for building lasting partnerships and achieving mutual…
Building a framework for measuring the success of an account-based marketing (ABM) strategy is crucial for today’s B2B marketers aiming…
Complying with food and beverage advertising and labeling regulations is essential for brands to maintain consumer trust and avoid costly…